Жил-был Боря. Боря занимался
реконструкцией древней Руси и очень любил побиться в кольчуге и доспехах с
единомышленниками. Но еще больше Боря любил вышивку. Купил машинку и шил себе,
шил…
Вот только никому не нужна была его
вышивка. Возил он её
по фестивалям и ярмаркам разным, но увы…
Как-то раз Боря пожаловался другу
своему Сереже, тоже любителю побегать с топором в доспехах. «Как быть – вышивка
есть, а толку – никакого?» Почесал бороду свою Сережа и решил помочь
Боре вышиванкой заниматься. Покумекали они и решили - вышивка дело хорошое, но
подход другой нужен. Надо вышивку на современной одежде фигачить. Да так, чтобы и красиво, и по-молодежному
было. И нашел тогда Сережа старого друга своего Федю, что в Лондоне обитал, и
сказал ему: “Айда вещи делать
красивые, да людям их продавать, а? Вот только дизайнер нужен толковый и, как ее
там, стратегия торговая»... Подумал Федя, да и сгинул из Лондона скучного в Россию-матушку. Вещи мутить, да кипиш наводить. Понаводил кипиш и нашел людей
идейных. Аню взбаламутил и Дину вещи красивые
изобретать подписал. И назвали они эту фигню словом мудреным. ВЕХА… Чтобы по-русски и с
размахом. Как каша из топора…
Once upon a time there lived Boris. More than anything Boris loved reconstructing epic battles of ages past, in full armour against likeminded adversaries. But even more than that, Boris loved embroidery. So he bought himself an embroidery machine and started embroidering.
Except, nobody wanted the things he'd sewn, no matter how many festivals and fairs he went to peddle his goods.
One day, Boris complained to his friend Sergei, also a lover of running around with an ax and armour. "What to do... i've embroidery, but no idea what to do with it..." So Sergei scratched his mighty beard and decided to help Boris with his embroidery. So they talked and talked and decided, embroidery's a good thing, but we need a different approach. We need to use embroidery on modern garb. So it looks both nice, and fashionable. So Sergei went out and found his old friend Fyodor, who was in London at the time and said: "Lets make beautiful clothes and sell them to people..." Fyodor thought for a bit and left london back to the mother land, to wreck havoc and commotion, (and a marketing campaign). That way he found Dina, to design the clothes, and Ania to oversea things. And they called themselves VEHA (which means a changing point in history but can be spelled with latin letters and sounds nice).
Once upon a time there lived Boris. More than anything Boris loved reconstructing epic battles of ages past, in full armour against likeminded adversaries. But even more than that, Boris loved embroidery. So he bought himself an embroidery machine and started embroidering.
Except, nobody wanted the things he'd sewn, no matter how many festivals and fairs he went to peddle his goods.
One day, Boris complained to his friend Sergei, also a lover of running around with an ax and armour. "What to do... i've embroidery, but no idea what to do with it..." So Sergei scratched his mighty beard and decided to help Boris with his embroidery. So they talked and talked and decided, embroidery's a good thing, but we need a different approach. We need to use embroidery on modern garb. So it looks both nice, and fashionable. So Sergei went out and found his old friend Fyodor, who was in London at the time and said: "Lets make beautiful clothes and sell them to people..." Fyodor thought for a bit and left london back to the mother land, to wreck havoc and commotion, (and a marketing campaign). That way he found Dina, to design the clothes, and Ania to oversea things. And they called themselves VEHA (which means a changing point in history but can be spelled with latin letters and sounds nice).